As many of our customers may know, SPREAD began in 2012 when Jo Pelligra, the founder of SPREAD, began selling her artisan cheeze products at the popular Farmer’s Market in the central park area of Durham. Since then, we have added “Sama” — a Buddhist term meaning “in balance with nature”– to our name, and Sama SPREAD has expanded considerably, as we are now found in many retail outlets throughout the Triangle and the wider region.

However, even as we expand, Sama SPREAD remains a small local operation – we continue to make our products by hand in downtown Durham. In fact, you can still find Sama SPREAD at the Durham Farmer’s market every Saturday directly selling our product to both our devoted and many new customers.

We value the opportunity to sell our products locally through companies that share our values and are working to support the strength and cohesiveness of our local economy by purchasing from local farmers and makers of quality artisan goods. To further this point, according to Jeff Milchen at the American Independent Business Alliance, “Dollars spent at community-based merchants create a multiplier in the local economy, meaning that from each dollar spent at a local independent merchant, up to 3.5 times as much wealth is generated in the local economy compared to a dollar spent at chain-owned businesses.” In the spirit of supporting local companies, we wanted to take some time to highlight a few of our retail partners who have shown a particular commitment to adhering to the values and practices inherent to the local food movement.

Buying Local has expanded for Sama SPREAD, currently available at:

  • Durham Farmers Market
  • Durham Coop Market
  • Whole Foods Market in Durham, Chapel Hill, Raleigh (North Hills and Wade Avenue), and Cary
  • Harmony Natural Foods in Raleigh
  • French Broad Co-op in Asheville
  • West Village Market & Deli in West Asheville
  • The Produce Box in Raleigh
  • Relay Foods in Durham

So, you have many options for supporting local companies when you do your regular shopping. Please consider supporting these retailers, as their commitment to supporting the local economy is in line with our values and we would really like to see these small local companies continue to thrive. You can go to Sama SPREAD’s website and click on Find Sama SPREAD to see the ever expanding list of retailers supporting Sama SPREAD.